What We Are About
Pink Rocks the Runway, a project of Pink Jams!, is a one-of-a-kind fundraising event combining couture fashion and live rock music to promote Pink Jams’ mission – increasing breast cancer awareness for men and women under the age of 40.
The Washington, DC area has the highest mortality rate among breast cancer patients. Early detection is the key to survival. Ultimately, Pink Jams’ commitment to the fight against breast cancer is really about trying to save lives – asking individual people and artists to use their time and talent to promote an important cause and to make a difference. Pink Rocks the Runway celebrates the strength and courage of women and men who have fought and continue to battle breast cancer.